Omega bow, Day 1, Amsterdam, iShares Cup© Vincent Curutchet/DPPI/OC EventsOC Events, organisers of the award-winning iShares Cup Extreme 40 Sailing Series, has announced that prestige watch company Omega is to renew its association as the Official Timekeeper to the series for the next three years. This is a real stamp of approval for a sports entertainment product which is providing strong commercial returns for team and event sponsors, at a level of budget very much appropriate for these tougher economic times.
Omega has worked with parent company OC Group since 2001, when it began its support of a young Ellen MacArthur. Omega has also been a key partner in other events belonging to OC, including as the main partner to The Transat in 2004, and as official timekeeper to the 2008 edition, The Artemis Transat. It was the first partner to sign up to the iShares Cup in 2007 when it was created. Read on…
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